John Fraser’s realistic illustration style has been used in countless national advertising campaigns and product identity designs. His delicious and appealing looking food illustrations and natural looking package renderings have been central in many consumer and business advertising campaigns throughout North America. John’s exceptional abilities in
portraying people and animals in convincing, real life
situations have attracted the attention of many advertising and design agencies who want to make their products or services easy to relate to in modern lifestyle situations. John is also an expert typographer and has created logos and identity systems for both retail and corporate clients.