​​​John Fraser Art and Illustration​

small and more easily sent as email attachments than Photoshop files. For images that require fine detail in the final art however I will send in the final art in Photoshop or Illustrator formats through a large file transfer service such as Dropbox or We Transfer - see Job Process (9)


One of the most important questions a new client will ask is how much does it cost to create an illustration. Unfortunately there is no simple answer to that. A full colour magazine cover that will appear in a major consumer publication with a large circulation will cost more than artwork of similar complexity that will appear in a children’s book. The budget structure for each of these clients is very different. The consumer magazine will probably be funded by advertising support while the smaller publishing venture will have to rely mostly on sales of the finished product.

(5) If necessary produce​ a more detailed, final drawing for approval.

(6) Proceed to final art.

(7) Send a low resolution version of the final art to the client for approval usually as a JPEG email attachment.

(8) Make any final changes or adjustments the client wishes.

(9) Deliver the high resolution artwork by a file transfer service like Dropbox  www.dropbox.com  or  We Transfer www.wetransfer.com


Most of my artwork is created on the computer. I use a combination of digital brush textures and shapes along with various filters and editing tools to create the painterly, detailed illustrations you see showcased on my website. Everything including the pencil sketches is done by hand using my electronic drawing tablet just as it would be if I were creating my art using the traditional methods I once employed when I began my career many years ago.

The so-called “finished art” is thus contained in a digital file that is transferred to the client electronically either as an email attachment or, in the case of very large files, by a file transfer process such as Dropbox.


Most of my work is created in Photoshop but I use Adobe Illustrator on occasion. For practical purposes I convert my artwork to JPEG format before sending it to the client for approvals for both the sketch and final art stages. I will send low resolution JPEG files (72 to 150 DPI) for sketches and high resolution (300 DPI) for final art. JPEG files are

and payment method for each milestone in the job process from initial rough sketches, final detailed sketches if necessary and finished artwork. The issue of copyright should also be addressed especially for publishing contracts.

Please click HERE to download a standard, editable contract that can be modified to suit your needs.


Once the details of a project are established I can give you a quote. This is usually as simple as telling you a final price and expected delivery date by email. This email message will suffice as a simple contract. For more complex projects such as say a complete children’s book or a series of scientific illustrations for a textbook we will probably want to draft out a detailed contract that lists our respective expectations. These would include a description, price, delivery date

​​Thank you for your interest in my art and illustration work. In this section I have tried to answer many of the questions commonly asked by new clients who are interested in using my services. 

Because most of my illustrations go directly to print or onto the web there is no need to produce a hard copy or print. Some projects, however, require my art to be reproduced as a high quality photographic print for framing and this step would be included in the job process when I plan out my quote.

As for my non-digital work my background in fine art still shows through in my portraits. I create paintings in oil on canvas and fine pencil drawings on acid free drawing paper. Please see the section “Portraits and Murals”.

My prices are competitive with the general market rates of the illustration business. I do this for a living because I love what I do and I don't expect to make a fortune. That being said it's important that a client understands that this is a very time consuming process from start to finish and the price should reflect that. Often a client will have a set budget for an illustration job in mind and I like to remain flexible enough to work within it. 

So let’s talk.


Job Process

The work process that I follow for most of my art and illustration projects is as follows:

 (1) Discuss the job with the client to address content, usage, budget expectations if any, timing, delivery method and payment.

(2) Exchange a simple email that confirms budget and delivery date.

For more complex projects a contract outlining all of the issues in step one would be agreed upon and signed.

(3) Produce a rough sketch for the client’s approval.

(4) Make any changes or additions the client wants.